Remember those simple, concrete-filled tire bases supporting flags at petrol stations? That humble idea sparked a product design revolution at P3, leading to a global solution. It began with a project to design a new 5-meter marketing flag base for a major UK fuel brand, but we pushed beyond the initial water-filled brief, deeply considering user and logistical needs, which shaped our design for manufacture approach.
Optimised design brief for all parties, Successfully condensed project time lines leading to global sales.
P3 Group, a global leader in white-label portable marketing solutions, partnered with Shell to develop a range of portable flags for an upcoming marketing campaign, specifically tasking us with designing and manufacturing an innovative water-filled base. We started by crafting a clever design brief that directly addressed existing supply chain issues, which we successfully resolved. Focusing intently on user problems, we opted for a tough blow-moulding process to create a durable, bespoke solution that ultimately paid tribute to the robust nature of concrete-filled tires, becoming a highly successful global staple product for Shell.
The design process began with a cleverly devised brief that strategically focused on dual objectives: solving user problems while simultaneously rectifying critical supply chain issues. Our approach centered on maximizing the inherent strengths of blow molding, enabling the development of versatile components. These parts were meticulously engineered for cross-compatibility across the entire P3 product range, significantly streamlining production and reducing complexity. The entire project was managed comprehensively, from initial concept generation through to final delivery, ensuring a cohesive and efficient execution.
