THE SHADOW RANGE OF RUCKSACKS
BRIEF:
Modernise the bag range to reflect material advancements and fitting requirements, while developing a modern aesthetic.
SOLUTION:
- Compete range design covering 35 Litre to 80+ Litres was conceptualised
- Four bags sizes were developed and delivered into a market ready state.
- This product continues to be a best seller for Gelert through Sports Direct
- Leading choice for DofE expeditions.