STOATS – SHELF FACER
- Guide Smurfit Kappa through a 2 year innovation project, advising and executing on material technology, product design and a go to market plan for a test and learn.
- Onboarding of Stoats as a trail partner for the Shelf Facer Project
- Deployment of a national sales trial in Tesco’s and Sainsbury’s
- Results from trail showed a 13.7% sales uplift by using the innovative Shelf Facer pack