Here at Mouse were big fans of modular design and for good reason. Your fast paced competitive environment is relentlessly moving forward, no matter your industry, taking a modular approach will offer great returns.
Modular design is an approach where a product or service is broken down into small chunks or components. These components can then be changed, removed, replaced, re-arranged or re-designed to create new products.
Bolognese is typically made with ground beef, tomatoes, milk or cream, onions, carrots, celery, and a blend of Italian herbs. A classic dish for sure. What happens if we swap out the herbs for Cumin & Chilli powder, throw in some chillis’and beans? Same base ingredients, totally different dish.
(For those of you who don’t cook from scratch, the new dish is a good Chiili, for those of you who do, try adding a bit of grated Chocolate and a dash of instant coffee!)
LEGO, the world famous child’s toy company who are making huge inroads into the adult market. Breaking it down into components, LEGO is essentially small plastic blocks in a range of shapes, sizes and colours. These can then be built into an unlimited number of models, only limited by your imagination.
We helped John Lewis re-launch their infamous mix and match ‘Pole Bar’ range of window furnishings. Pitching the Industrial design was a challenge of marrying an eclectic range of stunning visual design with high customer experience. As you would expect from John Lewis we put a real focus on the customer, from shopping experience, through simplified DIY fitting to a life long interaction with the product.
After winning the tender, we were tasked with one of the largest SKU (Stock-Keeping Unit) stock fills John Lewis has undertaken. The design covered three styles, in 6 colourways with all components available individually. This totalling over 400 SKUs potentially available, rolled out across 46 stores nationally.
Taking a modular approach, we were able to slash development costs and time frames by focusing on a reduced number of components. This resulted in better engineering and quality across the range without compromising any aesthetics. The other huge benefit was the vastly reduced time to prototype and testing of products, as we could mix and match between parts. The modular design approach was so successful we took the range from concept to product in store in 8 months.
The re-launch of the ‘Pole Bar’ was so successful, it took prime retail frontage in every John Lewis store and web shop for over 10 years. Some of the products are so popular they are still available today.
It is extremely difficult, but not impossible to retrospectively apply a modular design strategy. Consideration has to be made to…
At Mouse we love everything product. Get in touch to see how we can help you get ahead of the competition by adopting a module design approach to your products.
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