Sleeping Bag

Range of down sleeping bags

Brief:

  • Creation of a new range of down sleeping bags to compete with RAB for market share.

Solution:

  • Price and performance were the two driving factors with this range of 4 down sleeping bags.
  • A full range from 2-4 season bags were created selecting the correct down fill and ratios to ensure warmth, packability and price point.
  • Three rounds of prototypes were completed to get to a final range sign off, working with Far East production facilities.

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