Packaging

Stoats – Shelf facer

Brief:

  • Guide Smurfit Kappa through a 2 year innovation project, advising and executing on material technology, product design and a go to market plan for a test and learn.

Solution:

  • Onboarding of Stoats as a trail partner for the Shelf Facer Project
  • Deployment of a national sales trial in Tesco’s and Sainsbury’s
  • Results from trial showed a 13.7% sales uplift by using the innovative Shelf Facer pack

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