A portable literature stand for retail and exhibition sectors
Brief:
Assigned with modernising a literature stand by dropping the weight and improving functionality.
Solution:
- Replacing metal shelves with plastic produces a 30% weight reduction
- Getting handy with the scalpel; building simplified models of the folding mechanism allowed us to create a second alternate product using the base components.
- Creating a self-nesting design not only allowed for a smaller packed height but also allowed for literature to be stored in the trays whilst folded.